The color is often mistaken with the deeper FJ6 Sassy Grass, but in person, you notice Sublime’s luminous gleam that stands out from other shades. Glowing like a toxic goo, the stunning Sublime (or Limelight) was only available in 1970 and quickly became one of Chrysler’s more popular pigments. Dodge paid homage to the classic color with a similar blend called Green With Envy, but opted to bring back the name Green Go in 2017. One of Chrysler’s many childish (but hilarious) double entendres, antics like this color name help define the brand’s rebel attitude. Making its debut in 1970 and sticking around until 1971, Sassy Grass (or Green Go) was almost as flashy as its controversial name. While the modern magenta fits perfectly on Dodge’s late-model muscle car, I can’t help but imagine the potential beauty of true Panther Pink on the newest widebody Dodge Challenger SRT Hellcat … drool. The classic color was modernized in 2010 with the unveiling of the limited-edition Furious Fuchsia, which was made available only to Dodge Challenger SRT ® and R/T models. Boys aside, what little girl didn’t grow up fantasizing over a hot pink ’Cuda, or was that just me? Chrysler’s flushed addition had Dodge girls “tickled pink” and blew the doors off those Pepto Bismol Mary Kay Caddys. As a result, many real FM3 cars shamefully received haphazard paint jobs by second-hand owners to cover their blushing beauty. That goes for the drivers as well, it takes a lot of guts for a dude to be seen driving around in what is usually considered such an effeminate color. Only the boldest and baddest cars could dare rock Panther Pink (known as Moulin Rouge to Plymouth and Chrysler), by far the most audacious color to ever be sprayed on a car right from the factory. Like Plum Crazy, the newest take on TorRed has also been made available with Dodge’s Heritage Color Collection. In 2009, the names “HEMI Orange” and “TorRed” returned to Dodge’s lineup, but as two separate colors, further fueling the orange versus red debate. The color was originally available from 1969 to 1972. Is it orange? Is it red? The answer is both, the illusive color gives off orange hues in bright lighting and a reddish tone in darker lighting, resulting in the confusing difference in names. HEMI Orange, or TorRed for the Plymouth and Chrysler counterparts, is the center of a spirited debate. The color was available from 1970 to 1971 and has made a successful comeback with Dodge as part of their Heritage Color Collection. The adored FC7 plum paint quickly provoked a cult-like following that intensifies with every passing year. Royal, regal and totally radical! Dodge’s Plum Crazy (or In-Violet for Plymouth and Chrysler) was the most vibrant variation of purple ever seen to come straight from a manufacturer. Today, High Impact Paints (HIP) have become incredibly desirable and increase the value of a classic Mopar vehicle tremendously, although when originally ordered, these new pretty pigments only set customers back an extra $15! Chrysler’s High Impact Paints were available from 1969 through 1973 and included ten captivating new colors, let’s take a look at them individually and see what makes each color essential to Chrysler’s history. Aside from offering a much more colorful palette than Ford (on the left) or Chevy (on the right), Chrysler’s colors could also be placed on nearly any model, unlike the competition who limited their few exciting enamels to performance models only. These side-by-side original PPG charts from 1970 prove that Chrysler led the charge in providing high-profile paint options, which distinguished the muscle car era. While competitors tried keeping up in the wake of Chrysler’s fresh new look with their own bold blends, like Grabber Green or Hugger Orange, their shallow imitations couldn’t compete with Chrysler’s sharp new shades. Could it have been the booming economy that allowed production of these frivolous features? Society’s newfound desire for individuality? Or was it as simple as too much free love and good dope? Whatever the case, these unique options have always made Dodge stand out and generations of Mopar ® nuts are thankful. For years, theories have spread as to why Chrysler launched their optional High Impact Paint colors in the summer of 1969.
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